The short version
- Make following you effortless: one tick at checkout, one button on your host page.
- Announce every new date to your followers first, ideally automatically.
- Give your regulars a reason to feel like insiders.
- Keep the event recognisable: same night, same feel, same place to find it.
Why a following beats advertising
Paid ads and social posts have to win over strangers every single time. Followers already know your event, liked it enough to come, and asked to hear from you. When you announce a new date to them, you're not persuading. You're reminding. For a weekly trivia night, a monthly market or a seasonal concert series, that difference shapes your whole marketing budget.
1. Make following one click
Nobody fills in a separate newsletter form. Put the ask where people already are:
- At checkout: Bloom buyers can tick a box to be notified about your future events. No account, no password.
- On your host page: every Bloom host gets a public page listing all upcoming and past events, with a Follow button. It's the one link you can share everywhere.
- At the event: say it from the stage or put a QR code on a sign: "Follow us to hear about the next one first." Point it at your host page.
Make your host page the link in your bio
Instead of updating your Instagram bio link every time you announce an event, link your Bloom host page once. It always shows what's on next, and visitors can follow you right there.
2. Announce every new date automatically
The most common reason regulars miss an event is that they didn't know about it. When you publish a new event on Bloom, you can choose to notify your followers. Bloom emails them with a direct ticket link, so your most loyal guests hear first and can buy in a couple of taps. You don't have to write or schedule anything.
Being first is a perk in itself. Early sales from followers also give you social proof ("half sold out already") for your public announcement.
3. Run your event as a series
Consistency builds habits. If your event runs on the same night, at the same place, with the same feel, people start planning around it. Some practical setups on Bloom:
- Multi-day events: sell a festival, retreat or workshop series as one event with up to 10 days, plus a series pass for people who want them all.
- Separate recurring events: for weekly or monthly events, publish each date as its own event so each gets its own announcement to followers.
- Consistent naming: "Thursday Jazz at the Annex, Vol. 14" tells people this is the thing they liked last time.
4. Treat your regulars like insiders
Bloom groups your audience by how often they come: Superfans (10+ events), VIP (5 to 9), Regulars (1 to 4) and New (followers who haven't bought yet). Use that to reward loyalty without discounting everyone:
- Early access: email Superfans and VIPs a day before the public announcement.
- A thank-you code: create a one-off promo code just for your most loyal segment, with an expiry date.
- First pick: give regulars first access to limited tiers like front-row seats or the small-batch tasting.
- Recognition: a shout-out from the stage or a "10th visit" sticker costs nothing and gets remembered.
Our email marketing guide covers what to send each segment.
5. Turn regulars into recruiters
Your followers' friends are your best new audience. Make it easy to bring them:
- Group pricing: volume discounts (for example, 10% off four or more tickets) reward people who bring a crew.
- Promoter links: give your most active fans or local partners their own tracking link and see exactly how many tickets each one drives.
- Shareable moments: a photo spot, a hashtag, a set list posted afterwards. Things people want to share do your marketing for you.
6. Get found by new locals
A following has to start somewhere. If your events are in Victoria, Vancouver, Calgary or Montreal, you can share them on LampPost, a local discovery feed and newsletter, for free from Bloom. People who find you there buy on your Bloom page, and can follow you like any other buyer.
7. Watch the numbers that matter
- Follower growth per event: are more people opting in?
- Returning buyers: what share of each event's buyers have been before?
- Follower email sales: Bloom's Analytics shows tickets sold from new-event follower emails.
- Segment movement: are first-timers becoming Regulars, and Regulars becoming VIPs?
If returning buyers are flat, the event or the follow-up needs work. If they're growing, you're building something that sells itself.
Ready for more? See 10 practical ways to sell more tickets, or learn how to capture walk-up guests at the door.
Frequently asked questions
How do people follow me on Bloom?
Two ways: by ticking the box at checkout to hear about your future events, or with the Follow button on your public host page. Either way they're added to your followers with no account or password needed.
Do followers get told about new events automatically?
Yes, if you choose to. When you publish a new event you can notify your followers, and Bloom emails them a direct link to buy tickets. Unlisted events are never announced.
What's a good repeat-attendance rate for a recurring event?
It depends heavily on the event type and how often it runs, so compare yourself with your own past events rather than an industry number. Track how many of each event's buyers had been before, and watch that share grow.
Should I give regulars a discount?
A small, occasional thank-you works better than a permanent discount. Try early access, first pick of limited tickets, or a one-off promo code for your most loyal guests, so the full price stays normal for everyone else.
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